CLIENT DIRECTION: The client initially provided a drawing mock up of their 1Broker logo idea. Blending the 1 and B as a single character. 

THE PROCESS: Using the sketch provided, a variety of digital mockup combinations of typefaces and colors were present. We narrowed it down to a specific font type and color scheme, as well as making the decision to separate the "1" and the "B". From there, we worked through several revisions to achieve the desired gradient scheme of the "1". 

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Simplifying the

Insurance Marketplace

1BROKER INSURANCE IS STREAMLINING THE WAY YOU THINK ABOUT YOUR COVERAGE. MODERNIZING RISK MANAGEMENT BY SIMPLIFYING THE INSURANCE MARKETPLACE

WITH THEIR NEW-AGE TECHNOLOGY APPROACH, WE NEEDED A VISUAL IDENTITY THAT ACCURATELY REPRESENT THEIR STRATEGY