CLIENT DIRECTION: All the client provided was a name, "THE HYPE", the Hand image, and "make it edgy". That's all we needed...

THE PROCESS: We gravitative towards the idea that "THE HYPE" was lifted on a pedestal by a the bronze hand like a divine offering. We knew we wanted to make a rough look, something that was torn out of wall. And behind the wall - endless "HYPE".

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The Hype

Lets Get Edgy
Break the Mold