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CLIENT DIRECTION: 689 CELLARS WAS LOOKING FOR SOMETHING THAT SPEAKS VOLUME TO THE NAME "DEVIL'S CANDY".

 

PROCESS: THE IDEA THAT THE SEDUCTION OF A WOMEN AND THE INFLUENCE OF THE GRAPE, HAVE SIMILAR PERSUASIVENESS PROPERTIES THAT LUCIFER USED TO CONVINCE EVE TO TAKE A BITE OF THE FORBIDDEN FRUIT.

 

WE KNEW WE WANTED TO INCORPORATE UV AND EMBOSS ELEMENTS TO GIVE THE LABEL ANOTHER DIMENSION AND MAKE THE GRAPES STAND OUT ON THE SHELF!

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Devil's Candy

A Tale of Temptation