CLIENT DIRECTION: The Client wanted to embody the classic American Diner feel to their new wine release for the European market.

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THE PROCESS: Using a photo of the Wigwam motel (Photo by Gary Warnimont), we were able to seemlessly repurpose the neon sign with the "Lucky Draw" name, making it look like the original image. From there, we added a polaroid picture frame to provide another dimension of authenticity to the photo.

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ORIGINAL IMAGE

RECREATING THE SIGN

American Diner Approach

European Wine Market